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Jabong was launched in January 2012 and has since been ranked the third most profitable ecommerce store in India. Internationally financed, the store was cofounded by three individuals: Praveen Sinha, Arun Mohan and Lakshmi Potluri. Priding itself on prioritising customer service excellence, prompt delivery and the widest range of products on the market, Jabong was established with the express goal of delivering high quality brands to customers in the most convenient way possible. Offering consumers top quality brands and products at highly competitive prices, as well as the opportunity for customers to net great savings, Jabong is a one-stop online shopping haven for all your needs.
Shopping at Jabong
The vast selection of products and brands for men, women and children in the Jabong online store are categorised into the following sections:
- Home and Furniture
- New Arrivals
Grab a new pair of jeans, don some sexy stilettos or spritz up with a new fragrance from the online store and get them all at fantastic prices.
Jabong also showcases some of the world’s most renowned brands across a wide genre of categories, including Adidas, Reebok, Kenzo, Just Cavalli, Mont Blanc, Nike, Paco Rabanne, Puma, Quicksilver and Sisley.
Their newly launched ‘Premium’ section offers sunglasses, jewellery, footwear and clothing for both men and women from premium brands such as DKNY, Timberland, Vogue and Esprit. Some of the 350 brands that they offer can be seen below.
Buying gifts for your friends and family can sometimes be tricky, especially if you’re shopping at Jabong because they have so many items from which to choose. This is where Jabong has stepped up and created eGift vouchers. You can load the voucher with any amount you would like and it will be sent to your intended recipient who can then decide which items they would like to buy.
Shipping and Delivery
Jabong offers free first class shipping and delivery for all purchases and guarantees that products will arrive safely and timeously. Various types of shipping are offered, such as same day / 48hrs delivery within major metros and cities, two to five days delivery for non-major cities and five to eight day delivery for deliveries from partner locations. Delivery is also offered on Sundays through their local shipping partner, JaVas.
Types of Voucher Codes
Not all coupons are the same and Jabong makes use of several different types.1. Site wide coupons: These Vouchers have no restrictions in terms of the products you can purchase. They usually appear in the form of spend x amount and receive y off (fixed amount or percentage).
2. Cash Back: This type of coupon will offer you a set percentage of your purchase total in the form of a cash back voucher code. The term ‘cash back’ is often misleading as you won’t actually get cash, you will get a credit on your store account.
3. Free Gift: When buying a specific item the store will give you a predetermined (and mentioned) gift at no additional charge e.g. a baseball cap, sample lipstick etc.
4. Buy 1 Get 1 Free: Pretty straightforward; this coupon allows you to buy 1 (or however many specified) and receive another of the same product.
5. Category Specific: These coupons will be for all products within a certain category e.g. DSLR camera’s.
6. Product Specific: A ‘product specific’ coupon will allow you to save when purchasing a predetermined product.
Using the Coupon Code
Find the Jabong voucher code that is appropriate for your purchases. Each code is designed to be used with specific products, so ensure you have the correct code. Copy the code from the website and return to the checkout process on the Jabong website. Enter it into the required field and complete the checkout and payment process and the discounts from the code will immediately be validated.
Other Ways to Save at Jabong
Besides using a coupon at Jabong, there are many other ways to save when shopping at the ecommerce leader.
If you sign up as a new customer, you will receive vouchers worth Rs 2000 to use on your future purchases. They come in the form of a Rs 200 voucher to utilise on purchases above Rs 1000, a Rs 300 voucher on purchases over Rs 1500, Rs 500 off your next purchase over Rs 2000 and a voucher for Rs 1000 to use on purchases over Rs 4000.
Another way to save is by checking out the ‘sale’ section where you can get up to 75% off the original sales price of hundreds of items. Remember that cash on delivery occurs an administration fee too so if possible pay for your products before they are delivered.
Lastly, you will only need to pay for shipping if you are ordering Jabong Add-on products but if you buy them in conjunction with an item from Jabong you will still receive free shipping.
Cancellations and Returns
Jabong has a 30 day ‘No questions asked’ returns policy, whereby customers can return goods if they are not 100% satisfied with them. The return of products will be accepted only if the products are returned undamaged and in the same condition as it was when received. For hygienic and piracy issues, returns cannot be accepted for undergarments like bras and panties as well as for CD’s and books. In terms of cancelling orders, while there is no option for a customer to cancel the order once the payment is made, if the order has not yet been processed, it can be cancelled and the full amount refunded.
Jabong on Wikipedia - Read about Jabong's rise to success.
Jabong's Blog - the latest news from Jabong.
Jabong World - their international site offering traditional Indian as well as modern clothing to the rest of the world.
Jabong focuses most their marketing on the digital realm, through carefully placed advertisements and a very active social media profile. The store has stated that they prefer digital marketing as they can easily monitor the success of these advertisements. With television and radio, it is more difficult to keep track of the success of a campaign so they only allocate 10% of their marketing budget to ‘offline’ campaigns and reserve the rest for digital marketing. Recently, they released a new television advert, with much critical acclaim. It can be viewed below.
Written by Parvati Singh
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